If you’re a woman and you move your body, you might get the Athleta catalog.
Not so very long ago (three years in March) I got an Athleta catalog in the mail and it make my whole body slump over and ask, WHY?? The catalog was FILLED with unrealistic images of women…and they were all white….and they were all really young. So, I sent them a letter that you can read here.
I have to admit…I was on the warpath. You see, I have two daughters who are growing up in a different world than what they see in the catalogs. They come to the gym or the yoga studios that I teach in and see incredible women of all ages and colors and sizes. And they look up to them. Two of my favorites are Carol & Rebecca – they kick all kinds of ass. 🙂
So this week – we got the catalog. And I hadn’t looked at it yet, but my 12 year old daughter comes up to me and says, “Mom. Check it out. Real women. Older Women. Normal women. Women of different colors.”
She proceeded to flip through and show me these images:
She looked up at me and smiled. And all I said was, “Yessss.”
Well done Athleta. More please.
Be unafraid. Health comes in all sizes – Check out beautiful, amazing Mirna Valerio who is a distance runner at 250 pounds.
Health comes in all ages.
Health comes in all colors.
Represent us all. Latin American. Asian. Women in hijabs. Big. Small. Old. Young. Beautiful amazing women from around the world.
We’re all out here waiting.
In the comments – let me know if you got a catalog and have been noticing the shifts. What do you think? Here’s what some other people had to say via Facebook.